A cultural manager is a professional who has the ability of developing strategies, planning initiatives, managing organizational processes, overseeing operational activities, administering resources, acting with competence and awareness between the humanistic, artistic, creative and intellectual dimension and the economic, legal, productive and social dimension.
Culture and the creative industries are a particularly vast, diversified and articulated sector which includes cultural heritage, the visual arts, the performing arts, music, theatre, dance, cinema, photography and all the others forms of artistic expression.
In this broad and complex dimension, the cultural manager can be active in both the public and private spheres, operating within foundations, companies, associations and other entities with or without legal status, as well as within local administrations, national institutions and international organizations.
Therefore, there are numerous areas of competence and functions to be fulfilled by the experts of cultural management, from the protection and enhancement of the artistic and cultural heritage to innovation and development, from the management of organizational, productive and economic aspects, to communication, marketing and fundraising.
